How Can an Automotive Business Benefit from Online Display Advertisements

Display advertisement is considered as one of the most successful advertising strategy on Internet. According to the latest IAB report, online display advertising market represented 37% ($5.5 billion) of the total online advertising market during the first six months of 2011. Among the various forms of online display ads, banner ads constituted for majority of revenue ($3.414 billion) representing 23% of the market.

Different forms of online display advertising
Online display advertising is a form Rent a car Dubai where promotional messages in the form of text, logos, audio, video or pictures in static or animated form are displayed on the relevant websites or search engine result pages. These online display advertisements are of 3 forms banner ads, pop up ads and text ads.

Banner ads are the most common types of ads and are similar to the traditional banners, highlighting the business name and giving a small description of the business.

Pop-up ads are similar to banner ads in their design, but their placement is different. These ads are not steadily placed and pop-up suddenly, mainly during navigating from one content page to other.

Text ads are limited only to text content. They can be easily downloaded and they can be made effective using right keywords.

Online display advertising is very helpful for automotive businesses as they are product oriented and this marketing strategy best serves the purpose of quickly engaging the customers. Below are few benefits that assure success of your auto business through this advertising strategy.

Attractive display of auto models catches the attention immediately: Display advertising is a perfect strategy to promote your automotive products. A well designed display ad with graphic images (static or animated) of the vehicles and their description in the audio/video form grabs the attention of the viewer immediately. In short, display ads can act as a miniature version of your virtual or traditional showroom showcasing your auto models.

Targets the audiences searching for automobiles: Display advertising is targeted and thus, effective in generating leads and creating conversions for your business. An automotive business can target its audience based on behavior, geography and context.

In behavioral targeting, your auto business ads appear if the user is searching for auto products or content. Geographical targeting is the best way to make business, as it enables your ads to be displayed when a user browses from your local area. And contextual targeting is a way to display your ads in the websites which are in any way related to auto business (like auto spares retailer, auto new websites, auto forums, etc.). By targeting the right audience you can eliminate wasted impressions.

Highly interactive marketing strategy: Display ads are highly interactive and entertaining ways of advertising. Especially, for an automotive business, as it needs an interesting and knowledgeable illustration of the auto models to attract customers. You can be as creative as possible in explaining your automotive business in the limited web space available. Remember, an effective display ad creates brand awareness and affinity for your brand even if the viewer does not click your ad.

Can easily track the success of business strategy: Online display advertising gives immediate results. The click through rates and conversions rates help in tracking the effectiveness of a display ad. These ads can be adjusted, improved and replaced immediately based on their performance. Regular tracking of the progress of various ads helps you save time and money spent on the ad and assures success for your marketing strategy.

In addition, display advertisements are cost-effective. You can purchase these ads through pay per click or cost per impression. Based on the performance of the ad in generating traffic and ROI, you can increase or decrease the spending on that ad.

Winkler Automotive Wins Prestigious Customer Service Award

George Winkler’s goal of providing the area with the most complete and trusted independent automotive repair shop when he opened the doors to Winkler Automotive in 1982 was validated once again with the recent awarding of the “Excellence In Customer Service Award” from the Washington, Maryland, Delaware Service Station and Automotive Repair Association (WMDA).

The prestigious honor, from the region’s primary trade association for the industry, was bestowed upon Winkler and his staff at the organization’s recent Annual Convention & Mega Show in Ocean City, Md.

“This is the biggest honor we have received since we opened 30 years ago, and we couldn’t be more thrilled and proud with the recognition,” said Winkler. “We know the type of customer service we provide, and this is our No. 1 mission, but to be recognized for it is very special, and a tribute to our magnificent staff.”

The honor even attracted interest from Maryland state comptroller Peter Franchot, who personally wrote Winkler a note of congratulations, which read in part “you must be pleased that your work and professionalism have been recognized with this prestigious award.”

Franchot went on to add “you are making a significant contribution to our great state of Maryland and I thank you. As Maryland’s chief regulator of motor fuel and tax collector, I understand the countless contributions that your industry provides to our state and its families.”

Winkler Automotive, located in Gaithersburg at 401 East Diamond Avenue, is AAA approved, and all its technicians exceed rigorous standards to be ASE certified. And Winkler Automotive performs maintenance and repair service on all makes and models, including European, American and Japanese cars, trucks, SUVs, vans and minivans, along with extended warranty work on all.

The Washington, Maryland, Delaware Service Station and Automotive Repair Association, (WMDA) was established in 1937 as a trade association serving independent business men and woman of service stations, repair facilities, convenience stores, and other related businesses. WMDA provides automotive and management educational training programs throughout the year for owners, managers and technicians with the primary objective of innovating and educating.

The WMDA award now hangs proudly in the waiting room of Winkler Automotive, and also serves as a reminder to the Winkler staff of its commitment to customer service.

“I always stress to my staff to put themselves in our customer’s shoes,” noted Winkler. “People trust us, and when it comes to having your car serviced, that’s most important.”

About Winkler Automotive
Winkler Automotive of Gaithersburg is an AAA approved and ASE certified auto repair shop now celebrating its 30th year. Since 1982, Winkler Automotive has been committed to providing the best, most honest and most reliable car care service in the area, offering customers complete satisfaction and one-stop shopping, as well as an alternative to expensive dealerships. Winkler Automotive performs maintenance and repair service on all makes and models, including European, American and Japanese cars, trucks, SUVs, vans and minivans, while extended warranty work is also accepted. For more information and web specials, visit www.WinklerAutomotive.com, or call (301) 258-2774 and ask for owner George Winkler.

Knowing The Benefits And History Of Automotive Windshields

Automotive windshields are large pieces of safety glass that are installed on different forms of vehicles. They come equipped on cars, buses, planes and even some motorcycles. The glass used is usually lamented. This means the glass was treated with two sheets of curved glass separated by a sheet of plastic before it was glued and sealed down to a window frame.

Windshields were created to protect automobile occupants from environmental elements. It has been used to shelter people from both snow and rain. It also protect occupants from the wind and debris that may be in the air. It is effective in keeping out harmful ultraviolet rays since many vehicles come equipped with a special coating of UV. It is similar to the coating used on standard sunglasses with or without the tint.

When the original car was created, windshields were created out of pure glass. When the glass is not lamented, it can cause a severe risk to passengers in the event of an accident. It was not until a series of incidents that glass windows were replaced with a material much stronger and safer. With a tougher glass, it would shatter into harmless little pieces in the event of an accident. This would cause far less damage to drivers and passengers.

The first lamented windshield was first created in France. It used a cellulose middle layer instead of conventional plastic. The cellulose layer was very effective in holding the two layers of glass together when an accident occurred. It was not until many years later that plastic became a better alternative. The purpose was to ensure that windshields will not break when an accident occurred.

Having windshields on motorcycles is becoming more popular today as people are becoming more socially aware and responsible. A typical windshield is large enough to protect both a person’s face and torso from carelessly discarded cigarettes. The discarded cigarettes has been a constant problem for bike riders that have to deal with burns and ashes left behind. It can also protect against other air and wind borne elements and debris.

Before, a bike rider had to look over his/her windshield because it did not provide enough clarity. That has all changed and manufactures have created better windshields with better material. Now a good windshield can redirect noise, airflow and low-pressure turbulence. This makes a motorcycle ride more enjoyable and safer since riders reduce the chance of suffering from wind fatigue.

Polycarbonate windshields are currently a new and better material available for automobile owners. Makers of the innovative product have tested it to ensure customers with the best material available that is both chemical and impact resistant. It has been tested under the pressures of steel wool to guarantee the effectiveness in protection and resistance. Optical clarity is also many times better than original lamented glass shields. It is currently only approved in the motorcycle industry but people can still obtain the replacement for other forms of vehicles since it is in compliance with state requirements.

Laminated polycarbonate windshields are made differently from commercial ones more readily available. The layers include a flexible polymer substrate rather than plastic. A chemical and scratch resistant coating is applied with a special adhesive in between two layers of polycarbonate sheets. Each layer is then treated to become transparent for people’s safety.

Another option that people have is the use of tinted windows to protect from sun glare. The law places heavy restrictions on the use of heavily tinted glass windows. There is a maximum level of tint permitted and exceeding that limit can lead to multiple consequences other than being fined. If necessary for sun glare protection, drivers should consider having the uppermost part of their window more noticeably tinted.

Thermal glass has also been used in the past. This was a popular option before the invention of navigational systems. As of now, thermal glass can potential prevent many navigational systems from working because the metal embedded into the glass blocks the signal communication between a satellite and the device. People that have thermal glass can decide to buy an external antenna for their device to resolve this particular issue.

Automotive windshields have come a long way in history. They have evolved and changed to adapt to the needs of people overtime. People can obtain greater benefits if they properly accommodate their vehicles to adapt to their particular needs. Custom and special applications can be done to automobiles as long as they do not violate the law or the maximum restrictions.

Have control over your machine’s movement using automotive hydraulic cylinders

Hydraulic cylinders are actuators that are used to enable linear movements in machines. In automotive hydraulic cylinders, the working substance is liquid (like oil), unlike pneumatic cylinder where air is the working substance. One kind of the hydraulic cylinder is the automotive hydraulic cylinder. The automotive hydraulic cylinders are used in automotive devices like municipality garbage vans, agricultural instruments, dump trucks, tow trucks, tractors and cranes. The various applications of automotive hydraulic cylinders are sky lifts, car carriers and damper placers. The bore of automotive hydraulic cylinders is in the range of 40 mm to 150 mm. The stroke of automotive hydraulic cylinders is generally large with stroke length of 3000 mm to 4500 mm. One kind of automotive cylinder that is used in municipality garbage trucks is the tipping cylinder. These kinds of cylinders are used for the purpose of lifting heavy weight of the tailgate of the truck and tilt it, in order to dispose the contents onto the ground. Tipping cylinders are, in general, like the telescopic hydraulic cylinders. The rod end of these cylinders has a series of rods that consecutively decrease in size. These rods collapse one into another when the cylinder is contracted.

The Tipping cylinders can be used either as the under body tipping cylinders or the front end tipping cylinders. The under body tipping cylinders are the cylinders that contract to a very small length when the tailgate is not tipped. The rod end of this type of tipping cylinder is attached to the bottom of the tailgate. The front end tipping cylinders are also telescopic in nature. But these are longer than the under body tipping cylinders when fully contracted. The rod end of the front end tipping cylinders is attached to the front end of the tailgate of the truck. Comparatively, the front end tipping cylinders are more economical than the under body tipping cylinders. This is because the front end tipping cylinders provide a larger torque than the under body tipping cylinders for the same applied force because of the larger distance between the pivot and the point of action of force.

There are two types of tipping cylinders or automotive cylinders in terms of the mechanism of working of the cylinders. They are: two stage hydraulic cylinders, multi two stage hydraulic cylinders. The two stage hydraulic cylinders, as the name suggests, has only two stages, with only two consecutive telescopic rods, at the rod end of the cylinders. The multi stage telescopic cylinders, there are more than two stages. There are two kinds of telescopic cylinder designs: single action cylinders where the stoke acts only in one direction, and double action cylinders where the hydraulic power acts in both extension and contraction of the cylinders.

Global Automotive Coolant Market To Reach An Estimated Value Of $10.9 Billion By 2019

The global automotive coolant market is expected to reach an estimated value of $10.9 billion by 2019. The major drivers of the automotive coolant market are an increasing demand for light passenger vehicles and heavy duty trucks, mainly in the emerging countries. The growing automotive sector is fuelling the demand for coolants in both OEM and aftermarket segments. The majority of the demand for coolants is from the replacement (aftermarket) market. Rise in the average age of vehicles in operation, advanced technology, and the use of environment-friendly coolants will possibly further drive this market.
Lucintel, a leading global management consulting and market research firm, has analyzed the global automotive coolant market by product type, application, technology, end user market, and region and has come up with a comprehensive research report, Global Automotive Coolant Market 2014-2019: Trends, Forecast, and Opportunity Analysis. This report provides an analysis of the automotive coolant market, including the analysis of market trends, competitive landscapes, company profiles, emerging trends, and the key drivers of industry growth. The study also includes the global automotive coolant market forecasts through 2019, segmented by region, by product type, by application, by technology, and by the end user market as follows:

Global automotive coolant market by region:
North America
Europe
Asia Pacific
Rest of World
Global automotive coolant market by product type:
Ethylene Glycol
Propylene Glycol
Glycerin

Global automotive coolant market by application:
Passenger Car
Commercial Vehicle
Motorcycle
Global automotive coolant market by technology:
Inorganic Acid Technology
Organic Acid Technology
Hybrid Organic Acid Technology
Global automotive coolant by market type:
Automotive Aftermarket
OEM

On the basis of its comprehensive research, Lucintel forecasts that the automotive coolant market will depict a moderate growth during 2014-2019. Ethylene glycol will possibly remain the largest segment in terms of product types during the forecast period. In terms of technologies, organic acid technology is projected to be the major segment. Royal Dutch Shell plc, Exxon Mobil Corporation, Sinopec Lubricant Company, Ashland Inc., and Castrol are some of the suppliers of automotive coolant for various applications.
This 161-page research report will enable you to make confident business decisions in the global automotive coolant industry. For a detailed table of contents and pricing information on these timely, insightful reports, click on this link http://www.lucintel.com/ or contact Lucintel at +1-972-636-5056, or via email at [emailprotected] Lucintel provides cutting-edge decision support services that facilitate critical decisions with greater speed, market insight, and cost efficiency. To learn more, visit www.lucintel.com. You can also contact us through Live Chat, located on the website, to answer your questions in real time.
About Lucintel
Lucintel, the premier global management consulting and market research firm, creates winning strategy for growth, whether you need to understand market dynamics, identify new opportunities, or increase your profitability. It offers market assessments, competitive analysis, opportunity analysis, growth consulting, M&A, and due diligence services to executives and key decision-makers in a variety of industries. Over the last 15 years, Lucintel has served over 1,000 corporations in 70 countries. For further information, visit www.lucintel.com.